Every marketing professional has seen it happen to one of their clients: A negative review appears on Yelp, Facebook, or other social media platform and instantly damages their brand. Then you are sent into overdrive trying to figure out...
It's a fact: People would rather do business with people they know--or know of--than with strangers. When you're introduced to a prospect through a personal recommendation, that prospect has a vastly higher comfort level than, say, a buyer you...
Connecting with customers is critical to business growth. A new app RelyCircle specifically built for small-business can help you connect with your customers and increase referral sales. RelyCircle harnesses the power of positive word of mouth by rewarding your customers...
In order to grow your customer base as a General Contractor, you rely nearly entirely on referrals from previous clients and/or paid leads. Once a job is complete, it may be a while before another can be lined up,...
As small-business owners we try multiple avenues to reach out to potential customers to increase sales. Social Media Marketing and having a Facebook page was a no-brainer to gain organic reach; until social media sites killed organic reach and...
Choosing a hairstylist is one of the most personal decision anyone can make. People are trusting you to listen to what they want, communicate what’s possible, and help them feel and look great. As all hair stylists know, the most...
When you are a mechanic with a small local shop, you rely mostly on referrals to get new customers. However, when your specialty lies under the hood and not in a marketing strategy meeting, it can be hard to...
As a small business owner, you don’t have the same marketing budget as some of your larger competitors. So you have to make sure that every penny you spend counts. You are constantly looking for unique and innovative ways...
As a marketer, your job is to present your clients with unique opportunities to expand their brand recognition and increase their market share through digital marketing. Consistently coming up with new and innovative ways to help your clients can...
Choosing a childcare provider is one of the most important decisions a parent can make. There are so many factors that go into the choice from location to availability to values matching. However, no factor in this decision is...

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